that's built to last. >> for an economy that's built to last. that's built to last. >> nicole says she doesn't mind hearing the same speech again and again. >> when you know the speech so well in and out, it makes it that much easier to pinpoint when there's something new. it's almost like your ears perk up. >> the whole pack perks up, what was that? >> you see all of us furiously typing or tweeting. >> sometimes campaigns play with reporters, use us for their purposes. get a joy in fooling the media? >> yes, but more importantly in a campaign you want to have your own narrative at your own time. >> my running mate, dick cheney. >> before bush made this announcement, rove wanted to mislead the media. >> we had a guy on the campaign who was a leaker. >> how do you know he was a leaker? >> well, because he was a leaker. -- said, what's going on with the vice presidency? i said, look, big secret, don't tell anybody, but bush has decided to go with jack danforth of missouri. >> the media ran with the false story. >> felt sort of bad, but i wasn't ly